Jun 25, 2026
This is my last episode before I take a break for the summer—and every year when I say that, people assume I'm switching off for a few weeks, I'm not.
When I stop the podcast it doesn't mean I stop working—some of my most important work happens when things get a little quieter, not client work, not meetings, the...
Jun 18, 2026
The World Cup started last week—and I don't think every business needs a World Cup campaign, I think they need a World Cup angle, and those are two very different things.
On Monday I hosted a watch party at my house, nothing fancy, just friends, football, food, and drinks. While I was putting it together, I started...
Jun 11, 2026
My grandfather was a doctor (one of the best in his field) and the worst patient you have ever seen in your life, gave his patients advice he never took himself.
I think about him a lot lately.
Because I sit on my couch watching YouTube on my TV, looking at other people's studios, their lighting, their editors, their...
Jun 4, 2026
Most service business websites have the same problem—they look professional, they took months to build, and nobody reaches out.
Not because of the design, because the right person lands on it and cannot tell if any of it was written for them.
A friend sent me her new website last week—she's a dentist with a side...